Marketing strategy and game theory

Authors

Nagasimha Balakrishna Kanagal, Indian Institute of Management BangaloreFollow

Document Type

Management Update

Abstract

Management Update establishes the links between Management Strategy and Game Theory and develops the theme with apt illustrations.

Recommended Citation

Kanagal, Nagasimha Balakrishna (1998) "Marketing strategy and game theory," IIMB Management Review: Vol. 10: Iss. 3, Article 7.
Available at: https://research.iimb.ac.in/imr/vol10/iss3/7

Publication Date

7-1-1998

First Page

39

Last Page

45