Constraints as opportunities

Authors

Umesh Rajamani, Indian Institute of Management Bangalore

Document Type

Interview

Abstract

Though India is avowedly a food giant, its food processing industry is still at a nascent stage. Lila Poonawalla, CMD of Tetra Pak India, a company that is in the forefront of packaging and promoting liquid food in the country, speaks about the challenges of marketing packaged liquid food - the immense possibilities, the constraints - ranging from a vacillating government policy to the conservatism of the Indian consumer - the need for constant innovation and Tetra Pak's firm belief in growing their business in tandem with their customers'.

Recommended Citation

Rajamani, Umesh (1998) "Constraints as opportunities," IIMB Management Review: Vol. 10: Iss. 1, Article 13.
Available at: https://research.iimb.ac.in/imr/vol10/iss1/13

Publication Date

1-1-1998

First Page

19

Last Page

27