Enhancing marketing performance: discussion

Avinash G Mulky

Document Type

Discussion

Publication Title

IIMB Management Review

Abstract

Information about a round table discussion related to the topic of enhancing marketing performance is presented. The panelists included several notable people from corporate and academic field including Achal Raghavan, Bejoy George and Wolfgang Messner. The discussion focused on several topics such as marketing challenges faced by the emerging Indian multinational company, managing customer relationships and inbound customer marketing.

Publication Date

1-4-2008

Publisher

Indian Institute of Management Bangalore

Volume

Vol.20

Issue

Iss.4

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