Creative marketing for IT firms: Discussion

Y L R Moorthi

Document Type

Discussion

Publication Title

IIMB Management Review

Abstract

An interview with several head of corporations including Sanjay Anandaram of JumpStartUp, Vivek Marla of Oracle Solution Services, and Raghunath Thali of Global Eco System is presented. Anandaram stated that their company's criteria for assessing risk is subjective since his knowledge of market and trends are from experience. Venkaswamy said that their company sustains customer satisfaction through identifying their customer's needs.

Publication Date

1-4-2008

Publisher

Indian Institute of Management Bangalore

Volume

Vol.20

Issue

Iss.1

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