Cross cultural conceptualisations: a case for multiple national cultures in India

Document Type

Article

Publication Title

IIMB Management Review

Abstract

This paper questions the homogeneous conception of Indian national culture which originates from the nation state concept, and looks at national culture from a multidisciplinary perspective by exploring the antecedents of culture formation. It explores the status of India as a heterogeneous entity using a context-situated approach and reflects upon the implications of this approach on organisational strategies.

Publication Date

1-4-2008

Publisher

Indian Institute of Management Bangalore

Volume

Vol.20

Issue

Iss.3

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