Need for cutting edge statistical modelling for business analytics

Document Type

Article

Publication Title

IIMB Management Review

Abstract

Routine statistical modelling seems out of sync with business reality. It does not meet the rigours of efficient modelling in a competitive environment. Cutting-edge data mining methods with new modelling technologies are opening up new opportunities for statisticians in business analytics. The superiority of this new modelling approach over the existing, however, has to be firmly established with a focus on relevance and scientific credibility, which is the aim of this paper.

Publication Date

1-4-2009

Publisher

Indian Institute of Management Bangalore

Volume

Vol.21

Issue

Iss.1

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