Regional differences in factors affecting passenger satisfaction levels: an application of principal component analysis

Document Type

Article

Publication Title

AIMS international journal of management

Abstract

The satisfaction levels of bus passengers depend on various factors such as fare, comfort, reliability, speed, safety etc. The importance of these factors varies across different regions. This paper identifies factors that influence passenger satisfaction levels across different regions using data from 6000 bus passengers in Andhra Pradesh through Principal Component Analysis and prioritizes them across different regions of the state. It was found that the order of importance of these factors varies significantly across the three regions of the state. Consequently, it is important to evolve different strategies for different regions to increase the passenger satisfaction levels.

Publication Date

1-4-2009

Publisher

AIMS International

Volume

Vol.3

Issue

Iss.2

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