Cavinkare private limited (B): vision and strategy

Authors

R Srinivasan

Document Type

Article

Publication Title

Asian Journal of Management Cases

Abstract

Case B on CavinKare describes the incredible vision the organization has set for itself. This case is set at a time when the company had achieved significant progress towards its incredible vision, but needed a quantum jump in performance to sustain its growth. The case describes the FMCG industry and the firm’s capabilities, and evolves strategic challenges facing the company, including sustaining high growth, expanding the product focus to men’s range of products and investment in the services business.

DOI Link

https://doi.org/10.1177/097282011000800105

Publication Date

1-4-2011

Publisher

Sage Publications Ltd.

Volume

Vol.8

Issue

Iss.1

Recommended Citation

Srinivasan, R, "Cavinkare private limited (B): vision and strategy" (2011). Faculty Publications. 791.
https://research.iimb.ac.in/fac_pubs/791