Revenue generation in the information era: opportunities and challenges

Document Type

Article

Publication Title

IIMB Management Review

Abstract

In an information economy, innovative revenue generating models are as critical for the sustenance of a firm as is bringing cutting edge technology to the market. In its first part, this article surveys the characteristics of the information goods market and identifies the opportunities and challenges that the information era presents. Further, it surveys the existing business models for information goods and maps them to the market characteristics to arrive at the viability of these models. The second part of the article presents the views and experiences of a panel of practitioners who face these challenges in the field of information goods.

Publication Date

1-4-2011

Publisher

Elsevier

Volume

Vol.23

Issue

Iss.1

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