BHEL smart wall blowing system: New product development in manufacturing industry: Case analysis

Document Type

Article

Publication Title

Vikalpa: The Journal for Decision Makers

Abstract

BHEL had been facing lower than expected heat transfer in its boilers that were installed at various customer locations. This low heat transfer affected the quantity and quality of steam that was produced, resulting in loss of efficiency of the plant, leading to significant revenue losses. Investigating the causes led to the identification of coal ash deposits over the wall panels as a key factor. The case describes the steps taken by BHEL to address this issue and the final decisions taken. The case outlines the steps taken in two distinct parts: first, identifying the solution and its implementation, and then, demonstrating the solution to the customers. This case analysis, given that there is no decision to be made, looks at the various steps and related facts presented in the case and critiques the same.

Publication Date

28-5-2021

Publisher

SAGE Publications

Volume

Vol.45

Issue

Iss.4

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