An application of the extended technology acceptance model in understanding technology-enabled financial service adoption in South Africa
Document Type
Article
Publication Title
Development Southern Africa
Abstract
The last 10 years have seen a significant increase in the provision of consumer services through technology. Computers, mobile phones, the Internet and self-service kiosks are examples of technology platforms that have enabled services to be offered to consumers in new ways. In South Africa, technology-enabled financial services have the potential to expand financial inclusion, especially at the bottom of the pyramid. There is a need to understand how consumers adopt technology-enabled services. Using grounded theory, an enhancement to the Technology Acceptance Model is proposed and developed to explain adoption of technology-enabled financial services. Confirmatory factor analysis is used to validate the model against data obtained from a survey. The proposed model fits the data well. Implications of the model are discussed.
Publication Date
1-4-2013
Publisher
Taylor and Francis
Volume
Vol.30
Issue
Iss.45
Recommended Citation
Wentzel, John P; Diatha, Krishna Sundar; and Yadavalli, Venkata Seshachal Sarma, "An application of the extended technology acceptance model in understanding technology-enabled financial service adoption in South Africa" (2013). Faculty Publications. 1694.
https://research.iimb.ac.in/fac_pubs/1694
