Social advertising

Authors

• S Shiva Ramu

Document Type

Article

Publication Title

IIMB Management Review

Publication Date

1-4-1991

Volume

Vol.6

Issue

Iss.1-2

Recommended Citation

Ramu, S Shiva, "Social advertising" (1991). Faculty Publications. 1465.
https://research.iimb.ac.in/fac_pubs/1465