Constraints as opportunities
Document Type
Article
Publication Title
IIMB Management Review
Abstract
Though India is avowedly a food giant, its food processing industry is still at a nascent stage. Lila Poonawalla, CMD of Tetra Pak India, a company that is in the forefront of packaging and promoting liquid food in the country, speaks about the challenges of marketing packaged liquid food - the immense possibilities, the constraints - ranging from a vacillating government policy to the conservatism of the Indian consumer - the need for constant innovation and Tetra Pak's firm belief in growing their business in tandem with their customers'.
Publication Date
1-4-1998
Volume
Vol.10
Issue
Iss.1-2
Recommended Citation
Rajamani, Umesh, "Constraints as opportunities" (1998). Faculty Publications. 1373.
https://research.iimb.ac.in/fac_pubs/1373
