Creating successful new products: challenges for Indian industry

Document Type

Article

Publication Title

Economic and Political Weekly

Abstract

Firms in emerging markets face unique problems in new product development such as limited purchasing power, high price sensitivity, limited design skills and experience, lack of qualified vendors and inappropriate engineering resources. This article discusses these problems and suggests questions for further research

Publication Date

1-4-1999

Publisher

Sameeksha Trust

Volume

Vol.34

Issue

Iss.31

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