Best mix for a market fix

Document Type

Article

Publication Title

Strategic Marketing

Abstract

The technological initiatives in market research have reinforced its role in uncovering the surprise elements in the findings that makes it such an important asset in the marketing portfolio. Nagasimha Balakrishna Kanagal dwells upon the importance of information when it comes to managing uncertainty and risk

Publication Date

1-4-2000

Volume

Vol.January-February

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