Super intendance of customer kinship

Authors

G Shainesh
Ramneesh Mohan

Document Type

Article

Publication Title

Business & Strategy

Abstract

The competitive arena today has shifted from price, quality, and promotion to speed and customer service. The emerging global and electronic economy has turned tradition on its head and placed the customer firmly in the control seat.

Publication Date

1-4-2000

Volume

Vol.August

Recommended Citation

Shainesh, G and Mohan, Ramneesh, "Super intendance of customer kinship" (2000). Faculty Publications. 1306.
https://research.iimb.ac.in/fac_pubs/1306