Combining on-line and off-line marketing strategies
Document Type
Article
Publication Title
Ivey Business Journal
Abstract
Describes a practice-oriented model that could enable marketers achieve the goal of combining online and off-line marketing strategies. Factors to consider regarding online marketing; Framework for combining strategies; Classification of consumers.
Publication Date
1-4-2001
Publisher
Ivey Publishing
Volume
Vol.66
Issue
Iss.2
Recommended Citation
Kumar, S Ramesh, "Combining on-line and off-line marketing strategies" (2001). Faculty Publications. 1283.
https://research.iimb.ac.in/fac_pubs/1283
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