Customer relationship management: the strategic imperatives
Document Type
Article
Publication Title
Revue Francais du Marketing, (in French)
Publication Date
1-4-2005
Publisher
Adetem, The National Association of Marketing Professionals
Volume
Vol.215
Issue
Iss.202
Recommended Citation
Shainesh, G and Sheth, Jagdish N, "Customer relationship management: the strategic imperatives" (2005). Faculty Publications. 1107.
https://research.iimb.ac.in/fac_pubs/1107
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