Capturing value in global markets: the case of Samsung electronics

Document Type

Article

Publication Title

SCMS journal of Indian management

Abstract

In this paper Dr. Rishikesha T Krishnan and Dr. K Kumar of IIMB undertake the study of the specific acse of one EMC, Samsung Electronic (SEC) that appears to have progressed beyond ODM to a market leading position in certain industries. This is one of the special situatios where a single case study can be justified as a means of understanding the relevance and explanatory power of our framework

Publication Date

1-4-2005

Publisher

SCMS Group of Educational Institutions

Volume

Vol.2

Issue

Iss.4

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