Professionalism in Indian public relations and corporate communications: an empirical analysis
Document Type
Article
Publication Title
Public Relations Review
Abstract
Public relations is evolving in India and the profession is gaining acceptance and recognition. This study is an attempt to measure the extent of professionalism in India and how much consensus, if any, exists regarding professional standards among practitioners in agencies and those in corporations. It also identifies the influence of demographic factors on the standards in the profession. (C) 2007 Elsevier Inc. All rights reserved.
Publication Date
1-4-2007
Publisher
Elsevier Science Inc.
Volume
Vol.33
Issue
Iss.3
Recommended Citation
Gupta, Seema, "Professionalism in Indian public relations and corporate communications: an empirical analysis" (2007). Faculty Publications. 1023.
https://research.iimb.ac.in/fac_pubs/1023
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