Consumption and identity: a study of low-income consumers
Guide(s)
Jha, Mithileshwar
Department
Marketing
Area
Marketing
University
Indian Institute of Management Bangalore
Place
Bangalore
Publication Date
3-31-2017
Year Awarded
March 2017
Year Completed
March 2017
Year Registered
June 2009
Pagination
230p.
Copyright
Indian Institute of Management Bangalore
Document Type
Dissertation
DAC Chairperson
Jha, Mithileshwar
DAC Members
Prakhya, Srinivas; Prabhu, Ganesh N
Type of Degree
Ph.D.
Recommended Citation
Hiremath, Sonali, "Consumption and identity: a study of low-income consumers" (2017). Doctoral Dissertations. 329.
https://research.iimb.ac.in/doc_dissertations/329
Relation
DIS-IIMB-FPM-P17-11
COinS
