Essays on consumer decision making in durable goods replacement and maintenance
Guide(s)
Prakhya, Srinivas
Department
Marketing
Area
Marketing
University
Indian Institute of Management Bangalore
Place
Bangalore
Publication Date
3-31-2017
Year Awarded
March 2017
Year Completed
March 2017
Year Registered
June 2010
Pagination
115p.
Copyright
Indian Institute of Management Bangalore
Document Type
Dissertation
DAC Chairperson
Prakhya, Srinivas
DAC Members
Mukherjee, Kanchan; Jonnalagedda, Sreelata
Type of Degree
Ph.D.
Recommended Citation
Divya T., Aruna, "Essays on consumer decision making in durable goods replacement and maintenance" (2017). Doctoral Dissertations. 325.
https://research.iimb.ac.in/doc_dissertations/325
Relation
DIS-IIMB-FPM-P17-07
COinS
