Category management : Analysis of consumer loyalty, demand for variety and private label offerings
Guide(s)
Dinesh Kumar, U
University
Indian Institute of Management Bangalore
Place
Bangalore
Publication Date
3-31-2014
Pagination
130p.
Copyright
Indian Institute of Management Bangalore
Document Type
Dissertation
DAC Chairperson
Dinesh Kumar, U
DAC Members
Prakhya, Srinivasa; Mukherjee, Kanchan
Type of Degree
Ph.D.
Recommended Citation
Jathar, Avadhoot, "Category management : Analysis of consumer loyalty, demand for variety and private label offerings" (2014). Doctoral Dissertations. 286.
https://research.iimb.ac.in/doc_dissertations/286
Relation
DIS-FPM-IIMB-P15-06
COinS
