Value co-creation : Conceptualization, theory of nested states, measurement, and implications

Guide(s)

Shainesh, G

University

Indian Institute of Management Bangalore

Place

Bangalore

Publication Date

3-31-2014

Pagination

195p.

Copyright

Indian Institute of Management Bangalore

Document Type

Dissertation

DAC Chairperson

Shainesh, G

DAC Members

Jha, Mithileshwar; Prakhya, Srinivas; Read, Stuart

Type of Degree

Ph.D.

Relation

DIS-FPM-IIMB-P14-01

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