Optimal CLV based decisions for existing customer management in situations of sequential social influence
Guide(s)
Murthy, Ishwar
Department
Decision Sciences
Area
Decision Sciences
University
Indian Institute of Management Bangalore
Place
Bangalore
Publication Date
3-31-2013
Year Awarded
March 2013
Year Completed
March 2013
Year Registered
June 2006
Pagination
168p.
Copyright
Indian Institute of Management Bangalore
Document Type
Dissertation
DAC Chairperson
Murthy, Ishwar
DAC Members
Nagadevara, v; Shainesh, G
Type of Degree
Ph.D.
Recommended Citation
Guhesh, Nalini, "Optimal CLV based decisions for existing customer management in situations of sequential social influence" (2013). Doctoral Dissertations. 269.
https://research.iimb.ac.in/doc_dissertations/269
Relation
DIS-FPM-IIMB-P13-09
COinS
