Optimal CLV based decisions for existing customer management in situations of sequential social influence
Guide(s)
Murthy, Ishwar
University
Indian Institute of Management Bangalore
Place
Bangalore
Publication Date
3-31-2013
Pagination
168p.
Copyright
Indian Institute of Management Bangalore
Document Type
Dissertation
DAC Chairperson
Murthy, Ishwar
DAC Members
Nagadevara, v; Shainesh, G
Type of Degree
Ph.D.
Recommended Citation
Guhesh, Nalini, "Optimal CLV based decisions for existing customer management in situations of sequential social influence" (2013). Doctoral Dissertations. 269.
https://research.iimb.ac.in/doc_dissertations/269
Relation
DIS-FPM-IIMB-P13-09
COinS
