Analytical model for pricing line-extensions of consumer non-durables
Guide(s)
Prakhya, Srinivas
Department
Marketing
Area
Marketing
University
Indian Institute of Management Bangalore
Place
Bangalore
Publication Date
3-31-2010
Year Awarded
March 2010
Year Completed
March 2010
Year Registered
June 2001
Pagination
78p.
Copyright
Indian Institute of Management Bangalore
Document Type
Dissertation
DAC Chairperson
Prakhya, Srinivas
DAC Members
Shah, Janat; Gupta, Subhasish
Type of Degree
Ph.D.
Recommended Citation
Rakshit, Krishanu, "Analytical model for pricing line-extensions of consumer non-durables" (2010). Doctoral Dissertations. 234.
https://research.iimb.ac.in/doc_dissertations/234
Relation
DIS-IIMB-FPM-P10-08
COinS
