Manufacturing-marketing interface: Simultaneous evaluation of product line extension/trimming and investment in prouducation technology/capacity decisions
Guide(s)
Murty, L S
University
Indian Institute of Management Bangalore
Place
Bangalore
Publication Date
3-31-2008
Pagination
272p.
Copyright
Indian Institute of Management Bangalore
Document Type
Dissertation
DAC Chairperson
Murty, L S
DAC Members
Murthy, Ishwar; Shah, Janat
Type of Degree
Ph.D.
Recommended Citation
Jagdale, Sarang, "Manufacturing-marketing interface: Simultaneous evaluation of product line extension/trimming and investment in prouducation technology/capacity decisions" (2008). Doctoral Dissertations. 218.
https://research.iimb.ac.in/doc_dissertations/218
Relation
DIS-IIMB-FPM-P8-04
COinS
