Online coupon redemption behaviour: Insights based on clickstream data

Researcher

V Pradeep Kumar, Indian Institute of Management Bangalore

Guide(s)

Madan Mohan, T R

University

Indian Institute of Management Bangalore

Place

Bangalore

Publication Date

3-31-2003

Pagination

114p.

Copyright

Indian Institute of Management Bangalore

Document Type

Dissertation

DAC Chairperson

Madan Mohan, T R

DAC Members

Prakhya, Srinivas; Shainesh, G

Type of Degree

Ph.D.

Recommended Citation

Pradeep Kumar, V, "Online coupon redemption behaviour: Insights based on clickstream data" (2003). Doctoral Dissertations. 188.
https://research.iimb.ac.in/doc_dissertations/188

Relation

DIS-IIMB-FPM-P3-07