Investigation of the process of consumer's evaluation of service and the formation of behavioral intentions through the conceptualization and operationalisation of a model of service value
Guide(s)
Xavier, M J
University
Indian Institute of Management Bangalore
Place
Bangalore
Publication Date
3-31-1996
Pagination
199p.
Copyright
Indian Institute of Management Bangalore
Document Type
Dissertation
DAC Chairperson
Xavier, M J
DAC Members
Jha, Mithileshwar; Rao, M R
Type of Degree
Ph.D.
Recommended Citation
Shainesh, G, "Investigation of the process of consumer's evaluation of service and the formation of behavioral intentions through the conceptualization and operationalisation of a model of service value" (1996). Doctoral Dissertations. 158.
https://research.iimb.ac.in/doc_dissertations/158
Relation
DIS-IIMB-FPM-N6-03
COinS
