T V advertising for brand loyalty: A decision support system
Guide(s)
Shivaramu, S
Department
Marketing
Area
Marketing
University
Indian Institute of Management Bangalore
Place
Bangalore
Publication Date
3-31-1993
Year Awarded
March 1993
Year Completed
March 1993
Year Registered
June 1986
Pagination
95p.
Copyright
Indian Institute of Management Bangalore
Document Type
Dissertation
DAC Chairperson
Shivaramu, S
DAC Members
Tagat, Ramesh S; Naganna, N
Type of Degree
Ph.D.
Recommended Citation
Nandi, Kisalaya, "T V advertising for brand loyalty: A decision support system" (1993). Doctoral Dissertations. 148.
https://research.iimb.ac.in/doc_dissertations/148
Relation
DIS-IIMB-FPM-N3-03
COinS
