T V advertising for brand loyalty: A decision support system

Researcher

Kisalaya Nandi, Indian Institute of Management Bangalore

Guide(s)

Shivaramu, S

University

Indian Institute of Management Bangalore

Place

Bangalore

Publication Date

3-31-1993

Pagination

95p.

Copyright

Indian Institute of Management Bangalore

Document Type

Dissertation

DAC Chairperson

Shivaramu, S

DAC Members

Tagat, Ramesh S; Naganna, N

Type of Degree

Ph.D.

Recommended Citation

Nandi, Kisalaya, "T V advertising for brand loyalty: A decision support system" (1993). Doctoral Dissertations. 148.
https://research.iimb.ac.in/doc_dissertations/148

Relation

DIS-IIMB-FPM-N3-03