Bates India: From clarion to bates (00-079)

Authors

• J Ramachandran, Indian Institute of Management BangaloreFollow

Copyright Date

January 2000

Publication Date

1-1-2000

Pagination

21p.

Publisher

Indian Institute of Management Bangalore

Keywords

Advertising Industry Evolution, Brand Integration Strategy, Organizational Change

discipline

Business; Strategic Management Policy; Business; Marketing

Accession

E24141