Customer value management at Tata steel case (B)

Authors

• D V R Seshadri, Indian Institute of Management Bangalore
• Arabinda Tripathy

Copyright Date

January 2003

Publication Date

1-1-2003

Pagination

162-178p.

Publisher

Indian Institute of Management Bangalore

Keywords

Customer Profitability Analysis, Relationship Management, Value‑Based Strategy

discipline

Business; Marketing; Business; Business Administration, Management, and Operations

Accession

E24129