Marketing strategy: the challenge of the external environment by David Mercer, Sage Publications, 1998, 323p., £ 15.99

Authors

Nagasimha Balakrishna Kanagal, Indian Institute of Management BangaloreFollow

Copyright Date

April 1999

Publication Date

1-4-1999

Pagination

111-112p.

Publisher

Indian Institute of Management Bangalore

Keywords

Marketing management, Marketing strategy

discipline

Business; Strategic Management Policy