Hands-on social marketing: a step-by-step guide by Nedra Kleine Weinreich, Sage Publications, 1999, 262p., $ 29.95 (Paper).

Authors

Mithileshwar Jha, Indian Institute of Management Bangalore

Copyright Date

April 2001

Publication Date

1-4-2001

Pagination

1p.

Publisher

Indian Institute of Management Bangalore

Keywords

Social marketing

discipline

Business; Marketing