Foreword: Innovations in Services Marketing and Management: Strategies For Emerging Economies

Description

Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Publication Date

1-4-2013

DOI

10.4018/978-1-4666-4671-1

ISBN

978-1466646711; 1466646713; 978-1466646728

Publisher

IGI Global

Keywords

Services Marketing, Innovations, Emerging Economies, Business strategy

Source Link URL

https://doi.org/10.4018/978-1-4666-4671-1

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