Social media and web analytics

Description

Social media has created new opportunities to both consumers and companies. It has become one of the major drivers of consumer revolution. Companies can analyze data available from the web and social media to get valuable insights into what consumers want. Social media and web analytics can help companies measure the impact of their advertising and the effect of mode of message delivery on the consumers. Companies can also turn to social media analytics to learn more about their consumers. This chapter looks into various aspects of social media and web analytics.

Publication Date

1-4-2019

DOI

10.1007/978-3-319-68837-4_21

ISBN

978-3319688367; 978-3319688374

Publisher

Springer New York LLC

Keywords

Social media, Web analytics

Source Link URL

https://doi.org/10.1007/978-3-319-68837-4_21

discipline

Business; Marketing; Physical Sciences and Mathematics; Computer Sciences; Databases and Information Systems

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