Customer centricity in the digital age: rediscovering value

Authors

G Shainesh, Indian Institute of Management BangaloreFollow

Copyright Date

April 2019

Publication Date

1-4-2019

Pagination

692p.

ISBN

978-9352809585

Publisher

SAGE Publications Pvt. Ltd.

Keywords

Marketing management, Customer centricity, Business models, Market environment, Business policies

discipline

Business; Marketing; Business; Business Administration, Management, and Operations