Value branding in emerging economies as a social dimension in the Indian context

Editors

Marinov, Marin A

Description

Value branding in emerging economies as a social dimension in the Indian context S Ramesh Kumar and Svetla T Marinova INTRODUCTION The Indian marketing context offers a contrast of lifestyles. It is going through a unique globalization and mark....

Publication Date

1-4-2017

DOI

10.4337/9781784713171.0001

ISBN

978-1784713164; 978-1784713171

Publisher

Edward Elgar Publishing

Keywords

Marketing management, Branding, Emerging economies

Source Link URL

https://doi.org/10.4337/9781784713171.0001

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