Business on the Net : An Introduction to the ‘Whats‘ and ‘Hows‘ of E-commerce By Kamlesh N Agarwala, Amit Lal and Deeksha Agarwala, Macmillan India, 2000, pp 227, Price: Rs 198.

Authors

• Sudha K Rajagopal

Document Type

Book Review

Abstract

Business on the Net: An Introduction to the ‘Whats’ and ‘Hows’ of E-commerce provides a clear and accessible overview of the Internet and its role in electronic commerce. The authors explain the evolution of e-commerce from Electronic Data Interchange (EDI) and electronic funds transfer systems to modern online business practices. The book details key concepts such as security, encryption, online transactions, customer acquisition, and global market reach. While technically comprehensive and supported by a useful glossary, it offers limited discussion of business models and market projections. Overall, it serves as a practical introductory guide for students and readers seeking to understand e-commerce fundamentals.

Recommended Citation

Rajagopal, Sudha K (2002) "Business on the Net : An Introduction to the ‘Whats‘ and ‘Hows‘ of E-commerce By Kamlesh N Agarwala, Amit Lal and Deeksha Agarwala, Macmillan India, 2000, pp 227, Price: Rs 198.," IIMB Management Review: Vol. 14: Iss. 4, Article 26.
Available at: https://research.iimb.ac.in/imr/vol14/iss4/26

Publication Date

12-1-2002

First Page

123

Last Page

123