Corporate philanthropy as business strategy : An Indian perspective

Authors

• Laxman Mohanty, ORICOM
• Neharika Vohra, Indian Institute of Management Ahmedabad

Document Type

Article

Abstract

An article in an Indian national daily some time ago indicated that the HRD Ministry of the Government of India had approached the private sector for funds to build a National Education Fund for elementary education programmes. News items such as these raise a number of questions: Why should corporations pay for what the government is supposed to handle? Is a request for funding social projects a unique situation or a commonly occurring event? Are corporations expected to bear the cost of social infrastructure?

Recommended Citation

Mohanty, Laxman and Vohra, Neharika (2002) "Corporate philanthropy as business strategy : An Indian perspective," IIMB Management Review: Vol. 14: Iss. 2, Article 7.
Available at: https://research.iimb.ac.in/imr/vol14/iss2/7

Publication Date

6-1-2002

First Page

41

Last Page

48