IIMB Management Review
Document Type
Article
Abstract
Strategic planning is the process of deciding how to commit the firms resources across its business activities to create value. It i - cludes decisions on committig resources to new projects as well as improving existing activities The success of strategic planning depends on the extent to which the firm understands itself and the enviro - ment, particularly the industry and the market in which it operates. In the context of selfassessment and the firms relative position in the environme t, the ratios of key financial variables help firms gain an insight into their operating performance and financial health. However, the conventional financial ratios generally assess the health of the firm independent of its e -vironment.
Recommended Citation
Narasimhan, M S and Balasubramanian, G
(2000)
"Quality of earnings: An accounting model for analysing corporate performance,"
IIMB Management Review: Vol. 12:
Iss.
4, Article 9.
Available at:
https://research.iimb.ac.in/imr/vol12/iss4/9
Publication Date
12-1-2000
First Page
35
Last Page
42