Principles of internet marketing by Ward Hanson, Ohio: South Western College Publishing, 2000.

Authors

• Prashant Mishra, Prestige Institute of Management and Research, Indore

Document Type

Book Review

Abstract

Principles of Internet Marketing attempts to provide a framework to understand the forces driving the Internet revolution in marketing and business; to describe the new tools and techniques of Internet marketing and to build an understanding of how these fit the existing paradigms. An attempt has also been made to look at the emerging challenges such as distribution channel conflicts, legal problems from marketing decisions and new skills for an Internet age.

Recommended Citation

Mishra, Prashant (2000) "Principles of internet marketing by Ward Hanson, Ohio: South Western College Publishing, 2000.," IIMB Management Review: Vol. 12: Iss. 4, Article 7.
Available at: https://research.iimb.ac.in/imr/vol12/iss4/7

Publication Date

12-1-2000

First Page

109

Last Page

110