Yield management in the airline industry

Authors

• B Venkateshwara Rao, Sabres Research Group

Document Type

Discussions (Round Table)

Abstract

The Airline Deregulation Act of 1978 changed the competitive landscape for air travel. The CAB allowed low-cost (nonunionised and no-frill chartered service) carriers to compete in the scheduled air travel markets. Scheduled air carriers were at a disadvantage due to their high-cost structure. For example, during the winter of 1976, passengers could travel from New York to Florida on a charter for as little as $99. This fare was less than the average cost for a scheduled carrier to fly that market.

Recommended Citation

Venkateshwara Rao, B (2000) "Yield management in the airline industry," IIMB Management Review: Vol. 12: Iss. 4, Article 24.
Available at: https://research.iimb.ac.in/imr/vol12/iss4/24

Publication Date

12-1-2000

First Page

67

Last Page

71