e-Profit-High Payoff Strategies for Capturing theECommerce Edge by Peter S Cohan, AmaconAmerican Management Association, 2000, pp 285, Price: $27.95.

Authors

• Suparna Mitra, Unilever Group and Titan lndustries

Document Type

Book Review

Abstract

In a business environment charged with daily sensational stories about E-commerce, this book by Peter S Cohan goes back to the basics. It cuts through the hype of the cutting edge companies selling millions of dollars on the Internet, and focuses on the
basic management principles that should guide companies through this revolution sweeping our world. Put very simply, this book tells practicing managers how to integrate the 'E' part into their existing businesses for maximum results and with minimum pain.

Recommended Citation

Mitra, Suparna (2000) "e-Profit-High Payoff Strategies for Capturing theECommerce Edge by Peter S Cohan, AmaconAmerican Management Association, 2000, pp 285, Price: $27.95.," IIMB Management Review: Vol. 12: Iss. 3, Article 13.
Available at: https://research.iimb.ac.in/imr/vol12/iss3/13

Publication Date

9-1-2000

First Page

110

Last Page

112