Corporate strategies: A comprehensive handbook based on Indian experience: by Bani P Banerjee, New Delhi: Oxford University Press, 1998.

Authors

• K R S Murthy, Indian Institute of Management BangaloreFollow

Document Type

Book Review

Abstract

These are two very different, but complementary, books on strategy. Strategy is a term used widely with different meanings and in different contexts. It is often also used with various prefixes and suffixes, as in these two books. The basic notion of strategy underlying the two books, and therefore their approaches, differ, and it is important to understand the bias of the authors to be able to use the books properly.

Recommended Citation

Murthy, K R S (2000) "Corporate strategies: A comprehensive handbook based on Indian experience: by Bani P Banerjee, New Delhi: Oxford University Press, 1998.," IIMB Management Review: Vol. 12: Iss. 2, Article 10.
Available at: https://research.iimb.ac.in/imr/vol12/iss2/10

Publication Date

6-1-2000

First Page

127

Last Page

128