Most Recent Additions*
Breaking new ground in kano
Shekhar Trivedi and Rahul Bharadwaj
Advertising and public relations in the next decade
Tara Sinha and Mithileshwar Jha
Frontiers in advertising
S Seshadri
What kinds of knowledge does a firm need?
P N Rastogi
Advertising and promotion of services
Umesh Rajamani
Enabling excellence
N Raghunath
Forming strategic alliances: Issues in Conceptualisation
Nagasimha Balakrishna Kanagal
The Indian passenger car market: outlook for Maruti
Sooraj Bhat and Puneet Dhamija
Strategic Trade Policy and the New International Economics Edited by Paul Krugman, The MIT Press, 1986, 326p.; Economics of Modern Trade Warfare
Indira Rajaraman
*Updated as of 03/08/26.