IIMB Management Review
Document Type
Book Review
Abstract
Any book aimed at the practitioner of sales/marketing should not give an impression that it is written by either a knowledge creating high-priest of academic concepts or by a guru of jargon who is in the business of making simple things complex. Grant Stewart certainly qualifies as an author who believes in the power of simplicity. While the author’s targeted audience for the book includes marketing managers in the higher echelons of the corporate hierarchy, the book will probably be useful to sales managers or senior sales executives who are on the threshold of assuming higher responsibilities in the area of sales management.
Recommended Citation
Ramesh Kumar, S
(2000)
"Successful sales management: by Grant Stewart, London: Universities Press, 1999.,"
IIMB Management Review: Vol. 12:
Iss.
2, Article 17.
Available at:
https://research.iimb.ac.in/imr/vol12/iss2/17
Publication Date
6-1-2000
First Page
129
Last Page
130