Role of regulatory focus in pay what you want pricing

Researcher

Kishore Kumar Gangwani, Indian Institute of Management Bangalore

Guide(s)

Shainesh, G

University

Indian Institute of Management Bangalore

Place

Bangalore

Publication Date

3-31-2019

Pagination

200p.

Copyright

Indian Institute of Management Bangalore

Document Type

Dissertation

DAC Chairperson

Shainesh, G

DAC Members

Mukherjee, Prithwiraj; Prabhu, Ganesh N

Type of Degree

Ph.D.

Recommended Citation

Gangwani, Kishore Kumar, "Role of regulatory focus in pay what you want pricing" (2019). Doctoral Dissertations. 367.
https://research.iimb.ac.in/doc_dissertations/367

Relation

DIS-IIMB-FPM-P19-09