Customer responses to failure of co-created products and services
Guide(s)
Mulky, Avinash G
Department
Marketing
Area
Marketing
University
Indian Institute of Management Bangalore
Place
Bangalore
Publication Date
3-31-2016
Year Awarded
March 2016
Year Completed
March 2016
Year Registered
June 2012
Pagination
126p.
Copyright
Indian Institute of Management Bangalore
Document Type
Dissertation
DAC Chairperson
Mulky, Avinash G.
DAC Members
Prabhu, Ganesh N; Mishra, Ashis
Type of Degree
Ph.D.
Recommended Citation
Praveen, S., "Customer responses to failure of co-created products and services" (2016). Doctoral Dissertations. 334.
https://research.iimb.ac.in/doc_dissertations/334
Relation
DIS-IIMB-FPM-P17-16
COinS
